Good lord. Marvel, you exhaust me.
Okay, so. For those unfamiliar with comic terms, there is a thing called "event comics". Think of them as the equivalent of the Summer blockbuster; a big storyline that usually has it's own, dedicated series separate from the main books, while still impacting them. Typically, an event comic signals a huge shift in the status quo (at least temporarily) and tends to involve at least one hero being killed off to raise the narrative stakes.
They also tend to spike sales, so Marvel and DC are incentives to do lots of event comics. The fact that this dilutes the impact of the event is an irony that is lost on the marketing department.
...but damnation. Marvel is really taking it too far this time.
See, due to the need to advertise,hype and market, events are built up way in advance. In fact, a cryptic title and teaser dropped today for "Summer 2017", labelled "Generations".
Why has this induced a sigh of frustration from me, you may ask? Well.
Firstly, Marvel only finished it's last Summer event last month. Civil War II was created to bank on the hype of the then released Captain America: Civil War movie. Schedule slip meant the bloated, nine issue series only ended around January.
Barely had Civil War II finished when Monsters Unleashed began, a book pitting the heroes of the divided MCU against the kaiju of the MCU.
In the background, Spider-man has an event comic which just wrapped up, called 'The Clone Conspiracy'. And the X-Men and the Inhumans are currently engaged in 'Inhumans vs X-Men'.
And we know the Secret Empire us dropping early this year; thats story where Cap is ousted as an Agent of Hydra.
Then we have Generations dropping.
I mean...good lord Marvel. Have you ever heard of breathing space? I kind of suspect Generations might be a line rebranding, alá the similarly themed Resurrexion relaunch, but still. The amount of stuff they just throw at us right now is absurd, and supports my belief that they are flailing desperately for direction.