I agree; part of what makes Rothfuss's writing so amazing is the fact that it can be so poetic while simultaneously being almost totally transparent. He has the perfect balance between functional prose (à la Brandon, existing only to convey ideas, though he is becoming a little more poetic) and purple. Rothfuss's writing is flowery in all senses of the word. It is majestic. It radiates beauty. But it is not excessively beautiful; you will never notice a lot of the nuance of his writing if you're not looking for it. Rothfuss is one of the few writers whose writing I can sit down and just let flow over me. It is not over or under descriptive. It has a literally perfect rhythm (and I do not use "literally" unless I mean literally).
I could go on and on, but I think you get the point now, Quiver. I love Pat's books, and there is a group here who are nearly as dedicated to him as we are to Brandon. (Yes, Swimmingly, Argent and I are among them. Look back in this thread and it be pretty easy to tell.)
However, I have to admit that Rothfuss's books are not perfect either. His worldbuilding is nearly on par with Brandon's, true, but his plotting is not the strongest. Rothfuss can tell a darned good story, and he can tell it well, but the plot itself often leave a bit to be desired. But plot is not nearly as important to Kingkiller as it is to most other fantasy novels. Pat focuses on story, not plot, if you understand what I mean.
So if you are ready to be taken on a literary journey, step into the Waystone Inn and listen to Kvothe's tale. But if you just want to be taken away by a fascinating plot, you may want to reconsider. But I suggest you read the books. You shouldn't regret it.