When your little brother asks what the big deal about reading is and what books he should read that are actually good and you launch a three year plan to make him become a Sanderfan.
First I read Alcatraz to him for his first taste of Sanderson, getting him to fall in love with it. Then once he is slightly older I Introduce him to Mistborn, subtly hinting at its brilliance for weeks before I get him to read it, after his acclimation with Brandon’s style of writing I tell him that this book is actually apart of a larger universe. By now, he’s hooked and I get him to read Warbreaker, Elantris and perhaps a few non Cosmere works. The final blow is the Stormlight Archive. The majesty that is tWoK pulls him over to our side.
There’s more but that will take to long to explain, I have an entire section in my notebook outlining my plan in full.