I read Way of Kings first! I'd heard of it through a youtube channel I watch (Skallagrim, he talks about weapons, and he had a video about shardblades being the ultimate fantasy weapon). And I thought it sounded cool, but nah I'm not going to get into another tremendously long unfinished series...
And then someone called me an Airsick Lowlander, so I googled what that was about...and decided I hadn't read anything great for a while, so it was worth the risk.
And then I read everything else he's published except Wheel of Time (and now White Sand 2, I'm sure my library will get it eventually...)